Sharing the Goodness

Babybel Influencer Spiffs

CAMPAIGN: Babybel wanted to create merchandise for influencers, to be ready for their Summer 2020 campaign. Edelman was tasked with creating the design production and finding a way to appeal to both adults and kids. The merchandise sets included a bamboo bento lunch box for adults, collapsible plastic lunch boxes for kids, custom round coin purse, and custom pencil case.

CHALLENGE: Finding existing objects which matched the concept images of those the agency created.

SOLUTION: While we were able to modify existing bento boxes with non-standard decoration methods of decals and laser engraving, neither the pencil case nor coin purse existed. So, we designed them to client spec’s and produced two unique products which never previously existed.